An all-encompassing event, from the creation of the graphic identity to subsequent online and offline communication. Here, the debate on the future of Portugal in the semiconductor and microelectronics market was the main goal. The event held on October 3, 2023, also included accreditation, logistics (check-in, audiovisual equipment, catering, guest accommodation reservations), press assistance, and livestreaming of the event, all ensured by the Critec team.

This rebrand is structutred by several communication pieces that reinforce the brand's new positioning in its Hotel and Events segment. A brand full of stories, transformations, memories of unique days, hospitality and rest. The experience in Eden takes us to a calm place in direct relationship with the imaginary of the primordial garden.