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5 Ways to Humanise Brands

FULL ARTICLE

marketing | 23 Feb. 2024

Brands' online presence has increased, especially when it comes to social networks. As a result, users have become more selective with the content they view on the networks.

Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.

1. Show who's behind the brand

What are your cultural values?
What is your purpose?

2. Tell stories

Create and tell authentic stories that make customers identify with you.
Tell stories that move, that grab, that make them laugh or cry.

3. Listen to your customers

Talk to them, use simple, direct and informal language.
Solve your customers' problems quickly.

4. Speak your customers' language

Create communities.
Invite users to generate content.
Use inclusive and diverse language.
Remember, aim for your customers' interests and not your own.
Show gratitude and recognition to your customers. Ex. loyalty programmes, discounts, gifts...

5. Be authentic

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design | 19 Apr. 2024

What do logos communicate?

Many clients seeking their own identity believe that the logo should represent what their company does. And it's easy to understand this line of thought – if the logo contains visual clues, it will be easier to interpret what the brand sells.

In the past, the first logos emerged with the simple goal of identifying who made the products.

But companies have grown and are now much more complex than just the products they sell.

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