1. Show who's behind the brand
- What are your cultural values?
- What is your purpose?
Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.
The year 2024 is going to be very challenging for brands, social and political events are multiplying and there are so many uncertainties that they are causing some instability in the lives of companies and brands. It's in this climate of uncertainty and challenges that marketing takes on a crucial role in differentiating those seeking consumer attention.
