1. Show who's behind the brand
- What are your cultural values?
- What is your purpose?
Nowadays it's not enough to have a good image and captivating copy, although this is still a big factor when it comes to attracting customers' attention. They don't want to be bombarded with commercial, sales-focused content, quite the opposite, they want to receive content that makes sense to them, with which they can identify. The humanisation of brands is the way companies communicate and relate to their audience, generating a feeling of closeness, authenticity and empathy.
Each social network has its own rules and defines the ideal size for its image and video posts. That's why knowing the image and video sizes of the world's main social networks is essential, so you can get the best results from each of your posts.
